COMM 2000 Lecture Notes - Lecture 7: Codebook, Grounded Theory, Bernard Berelson

• School: Carleton University
• Department: Communication Studies
• Course: COMM 2000
• Professor: Heather Pyman

Document Summary

Quantitative research strategy approach to analysis of documents and texts quantifies content in terms of predetermined categories systematic and reliable. Qualitative research strategy semiotics and ethnographic content analysis of images, conversations and texts. Late 1660"s and the church analysis of religious texts. Max weber: 1910 growth in sociology, proposed the idea of content analysis. Walter lippman: 1922 developed it further. World war ii: propaganda analysis useful in gathering people and using against the enemy. Bernard berelson: 1952 father of content analysis, wrote a text in communication research. George gerbner: 1968 violence (researchers were concerned where violence was coming from- television/drama) 1980"s: today move from quantitative to qualitative: strategies to look at these communicating texts in a more grounded approach. Not just communication scholars that use content analysis historians any writings of people like hitler etc. So how we can actually use content analysis in research questions and specific kinds of research.