COMM 2002 Lecture Notes - Likert Scale, Thurstone Scale, Jargon

• School: Carleton University
• Department: Communication Studies
• Course: COMM 2002
• Professor: all

Document Summary

What are our researcher questions and who are we getting this information from to make these questions. Decide exactly what you want to find out. Imagine yourself as a respondent (who are we surveying/put oneself in their shoes and try to picture them answering) Telephone: coverage, convenient, quick, inexpensive, easy to supervise. In person: connection, visual cues, explain questions, location specific. Internet: coding, access to large groups (higher drop-out rate compared to mail surveys) Who you are, who is funding the research, the purpose, respondant selection, contact info. Closed ended questions: you have to pick from a list of things or a range. Open ended questions: you as an individual make the response with your own words. The respondents can express themselves & do not need to fit what they"re feeling. Create a balance between positive and negative responses to a question. No instructions about how to indicate answers. More than one answer may be applicable.