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COMM2001_Sept23.docx

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Department
Communication Studies
Course
COMM 2002
Professor
All Professors
Semester
Fall

Description
COMM 2001: September 23 rd Humanity has been studied and understood in many different ways before such as through the gods, nature and philosophy. We learned that we can measure the consequences of different stimuli through our observation of animals and our relation to them. Stimulus->Response th Early Communication Research began in the early 19 century (From Darwin and similar scientists) during the Industrial revolution.  The ideas of mass society correlated with the industrial revolution of mass production (bringing people into the city to create these mass products such as factory work)  This resulted in a mass migration with a modernization of how people live their lives Magic Bullet Theory: H.G. Wells War of the Worlds-1938 Communication has a direct effect and measureable effect like a bullet has on individuals  This led to propaganda films, and more use of the mass media  28% thought the radio broadcast was real, and researchers tried to figure out why this was the figure (Research). When a common value is threatened we can measure the threat or response that is likely to happen. Payne Fund Studies: Large scale empirical studies of mass communications effects (13 projects) that were done by Hollywood. They examined skin responses of people watching scary movies or their sleep patterns after. It led to the conclusion that Hollywood needed to be conscious of what they were putting on the screen. Two Step Flow: Paul Lazersfeld- Election Campaigns & that we need to consider that mass media doesn’t create different values or perspectives but it has a moderating effect. It reinforces pre-existing views but it cannot change individuals already made perspecti
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