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COMM 2002 (65)
Lecture

COMM2001- WINTER TERM.docx

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Department
Communication Studies
Course
COMM 2002
Professor
Heather Pyman
Semester
Winter

Description
COMM2001WINTERTERM01072014ReviewofExamNolabsthisweekTAmaychangeAveragemarkwas6734EpistemologyreferestoResearchprocessOntonlogicalbasisisObjectivistIndustrialRevolutionurbanizationmodernizationandpsychologicalMagicBulletearlycommunicationsPostmodernistsfocusedontheindividualInternalreliabilityconsistencyofthemeasureValiditydoesitreallymeasuretheconceptyouintendedInaquestionnairealwaysstartwiththeeasyquestionsThelikertscaleisordinalimporttolessimportantagreedisagreeIfaintervallevelquestionisskewedusethemeanDispersianMeasuresVARIATIONNormalcurvemeanmedianmodeallequalChiSquarobservedexpectedKinkrammersVsmallestnumberofrowsorcolumsExpectedvalueofmultiplytherowtotalbycolumtotalandby2Bivariatefor2intervalPersonsR023weakcorrelationGammausestheorderingofpairstodeterminstrengthofcorrelationEpistimlogiclresearchinterpretivistDPOandIICRegressionlineslopedirectionandstrengthfinalstepconnectingdatatotheoryqualitiativeresearchistosubjectiveFirststepforqualitativecollectingdataAnonprobabilitysampleisspecificallyselectedgroupQualitiativeandQuantiativedifferinontologicalepistimologivvalandValiditymeasuringwhattheresearchintendedTherisnocorrelationbetweenIsanullhypothesisWhentherelationshipoftwovariablescanbeexplainedbyanotherisSpuriousrelationshipEffectsresearchelaborationofcontentaudienceandmediaTheontologicalbasisofqualitativeresearchisconstructionisthowindividualsperceivetheworldaroundthemhowtounderstandhowpeopleperceivethindsIndependentvariablecolumnDeductivetheorytodataInductivedatatotheoryConceptsabstractbuildingblocksandsocialNominalnoorder
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