Class Notes (838,272)
Canada (510,817)
COMM 2002 (65)
Lecture

Semester 1 - Nov 4, 2013 - Bivariate relationships.docx

3 Pages
84 Views
Unlock Document

Department
Communication Studies
Course
COMM 2002
Professor
Heather Pyman
Semester
Fall

Description
th November 4 , 2013 Communications Research Bivariate Analysis Univariate to Bivariate ­ Formulated a research question ­ Developed/discovered survey question that measure concepts of RQ ­ States H1 ­ Described each variable (recoded/missing values) o Distribution o Central tendency o Dispersion  ­ Ordinal value = range  (5=strongly agree, 1=strongly agree, so 5­1=4) ­ Normal distribution is bell shaped ­ Nominal, ordinal, interval levels* How values of one variable are related to values of another variable? (Gender, age, etc. relevance to voting) Bivariate Analysis (Analysis of two variables) ­ Explores relationships between variables ­ Search for co­variance and correlations ­ Cannot establish causality o Temporal order (we don’t know which came first) o Other variables o We cannot explain the dependent variable Crosstabulation ­ Purpose o Connects the frequencies of two variables o Helps you identify any patterns of associations ­ Uses o Suitable for nominal and ordinal data Table Construction ­ Independent variable (IV) always goes in the column position ­ Dependent variable (DV) always goes in the row position ­ Column, row and total % all give different information ­ Column % reveal the relationship of the IV to the DV ­ Only select column %  Gender Distribution Example Example hypothesis: Females are more likely to vote (Chart) Run frequency on females and voting rates Run a crosstabulation on gender and voting SPSS calculates how many females voted/didn’t vote and how many males voted/didn’t  vote; we then get a percentage of males who votes = 80% and males who didn’t vote =  20%, while females who did vote = 40% and females who didn’t vote = 60% The Nature of the Relationship ­ What is the direction of the relationship? + or – ­ How strong is t
More Less

Related notes for COMM 2002

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit