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Sept 30 - Nature of Quantitative Methods.docx

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Communication Studies
COMM 2002
Heather Pyman

September 30, 2013 The Nature of Quantitative Methods The stages of quantitative research • Theory/Research Question • Research design – Survey • Devise measures of concepts – state hypothesis – H1 • Select site and sample • Collect data • Code and analyse data • Write up Literature reviews • What is a review of the literature? (Determine strengths and weaknesses of the research, identify problem and validity) • Purpose Concepts and their measurement • Concepts – categories for the organisation of ideas and observations – abstract o Building blocks of theory (how is participation related to environment for example…connections in large questions) o Provide explanations of social phenomena o Represent social phenomena we want to explain or to be explained -(ex: social capital the idea that economic capital of a country, measure the health of communities based on social capital) Operationalizing concepts • Produced by the operational definition of a concept
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