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COMM2001 October 1, 2013.docx

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Carleton University
Communication Studies
COMM 2002
Heather Pyman

Questionnaire Construction •When we look at studies that are done, we should be able to bring critical perspectives •Make linkage between level of education and daycare stuff • Questions about different choices of daycare •What they are actually doing •Look at differences between males and females •What kind of daycare choices that are made •Look at the effect of X on Y •Mitigate effects and variables in different scenarios •Thinking about reliability and responsibility •If we were to ask questions in another scenario, would we get the same kind of pattern and results? •Is there a pattern and can we say with some sort of confidence that ___ is an indicator of ____? •Is it reliable? When/where was it collected? •Does time have an impact between things? Time of the year? Are there elements with effects on results that we don't actually see and should consider when assessing the value of the research that we do? •Get to accuracy of how you calculate statistics •Point out how data is collected and where the samples are coming from •Think about the relationship between education and daycare choices -> samples •Consider the following: o Date o Size o Mode (how it was done -> online poll) •What may be issues that may be related to findings that you have and the mode? (ex. If it is an online polls, what factors?) o -> access to computer o The audience •Research Questions •Need to know our audience, who we are targeting, is it something that we need to know? •Canadians with higher level of education -> are we talking about Canadian, provincial population •What is our research question and where are we getting our answers from? When designing questionnaires: •Remember your research questions •Decide exactly what you want to find out o Keep in mind analytical areas as well to understand research questions o Analytical variables •Imagine yourself as a respondent o One of the problems we get in survey construction is that the researchers do not think about who is answering this question • Language, tone, complexity, specific kinds of questions asked in survey, have to take into account who the person is answering it o Is it general audience? Youth? Whole population? o Sensitivity of the education o Make sure that the person who is answering the questions can actually answer them o The person may answer that question for you Mode Choices • Different modes o Telephone vs. person/mail vs. internet • Advantages/disadvantages • Emphasize that each of them is a potential mode, they all have advantages and disadvantages, we have to choose the one that fits the best for client and the amount of money that we have • If we were to compare the telephone versus in person interviews, you can think of some of the advantage and disadvantages of doing it • Telephone o Advantage: Distance, reach, coverage is limitless, Convenience, Quicker, takes less time, easy to supervise, inexpensive o Disadvantage: Limited landlines • In person interview o Advantage: make connection with respondent, visual cues and ability to explain when people don't understand the question, intercept surveys, Visual cues, higher completion, location specific o Disadvantage: Personal bias • Self completion: Compare mail surveys versus internet surveys • Internet: o Coding is done automatically o Access to large groups o Cost effective o Issue of confidentiality • Mail: o Cost time o Time can affect reliability • Respondents are told in an academic situation that the researcher needs to connect your responses to you photographically • When they say data is anonymous, they remove your specific name or address from the research Constructing Questionnaires • Identify yourself and introduce the research o Who you are/who is funding the research/the purpose/respondent selection/contract # • Provide clear instructions o How long the interview is o Address issues of confidentiality or anonymity o Try to disguise some of the research in market research o Try as many different techniques as you can to not do things • Consider question order o Start with easy questions first and finish with demographic questions o Once they start survey, they get to a draw o Make sure that the person who is answering the question has ability or criteria to answer the questions • Use filter questions where appropriate o When asking about daycare, or no experience with daycare, it will greatly influence the questions that you have when people are looking for different sources of daycare, o Need to have filter questions (Have you currently or have you been looking at day care, if no, skip to ten) • Ensure quality interviewing o Make sure everything follows into the same patter so everyone has the same experience o Make sure that the questions are not interpreted for you o Slight changes in wording can change meaning o Need to determine whether you are going to allow if the interviewer can go further o Is this a possibility o General elements you need to consider o Determine ordering if question and making sure that all the instructions are written down or given to interviewer so everyone has same experience to the actual questionnaire • Need t
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