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COMM2001 Feb 13, 2014.docx

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Communication Studies
COMM 2002
Heather Pyman

Project 2: Ethnography: 2% • Find ways to define ideas and how they correlate with each other Ethnography/Participation Observation • Traditions of research anthropology o At the basis is the immersion of the researcher into the social setting of the social setting o How do we understand human behaviour and acquire more knowledge? • How do individuals understand the world around them? What is it? • Both method and written product of research o Look at texts and particular things that are introduced to the group • How do we conduct semi-structured group with people who are part of a group or are in a social setting that we are interested in understanding? • As best as we can, depending on our research questions and settings, we are going to develop a method that will allow us to immerse ourselves to different degrees into the social settings to help us understand those groups. • From a cultural/normative perspective for the values as well • A research method in which the researcher is immersed in the social setting for an extended period o Make regular observations of behaviour o Additional data gathered from interviews and documents • Purpose is to understand the culture, norms and values of the group o We as researchers all have our own sets of values, norms and our own cultural way of understanding the world around us o Create a thick detailed script • Comes from going deeper into the texts, beyond just the notes to get at the hidden relationships in the observations that we've been looking at Brief history • Gerhard Muller - 1700's Second o Kamchatka Expedition - The Polar Expeditions - Historian and Geographer • Social and cultural anthropology 1800's • Bronislaw Malinoski, 1922, Argonauts of the Western Pacific o Trobiand people in New Guinea o Beginnings of observational differences of the groups • No formalized options, this began the polar expeditions where they became part of the texts of the explorers and their documents to find the NorthWest passage o Probably the most famous texts were written by Malinoski, the first of a trilogy on the small set of islands off the coast of New Guinea In Communication • Began in the late 70's and early 80's • Used to specifically study the nature of communicating behaviours • Analysis of speech behaviours in different settings o Look at an observation of human observations in the act of communicating • Researchers look at how to communicate • Analyze all forms of speech • Interested in intercommunications of specific groups, breaking down society into different social and cultural groups • Look at communicating behaviour of the different groups in society • Begin to understand more about the means of communication within this particular groups • Get to the idea that the text and language of interaction has more meaning than just its face value  Need to break down this communicating act to understand how people understand this road  This understanding will help us understand why people do and don't get along
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