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COMM 2002 Lecture Notes - Nonprobability Sampling, Grounded Theory, Ethnography

Communication Studies
Course Code
COMM 2002
Heather Pyman

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Project 2: Ethnography: 2%
Find ways to define ideas and how they correlate with each other
Ethnography/Participation Observation
Traditions of research anthropology
oAt the basis is the immersion of the researcher into the social setting of the social
oHow do we understand human behaviour and acquire more knowledge?
How do individuals understand the world around them?
What is it?
Both method and written product of research
oLook at texts and particular things that are introduced to the group
How do we conduct semi-structured group with people who are part of a
group or are in a social setting that we are interested in understanding?
As best as we can, depending on our research questions and settings, we
are going to develop a method that will allow us to immerse ourselves to
different degrees into the social settings to help us understand those groups.
From a cultural/normative perspective for the values as well
A research method in which the researcher is immersed in the social setting for an
extended period
oMake regular observations of behaviour
oAdditional data gathered from interviews and documents
Purpose is to understand the culture, norms and values of the group
oWe as researchers all have our own sets of values, norms and our own cultural
way of understanding the world around us
oCreate a thick detailed script
Comes from going deeper into the texts, beyond just the notes to get at
the hidden relationships in the observations that we've been looking at
Brief history
Gerhard Muller - 1700's Second
oKamchatka Expedition - The Polar Expeditions - Historian and Geographer
Social and cultural anthropology 1800's
Bronislaw Malinoski, 1922, Argonauts of the Western Pacific
oTrobiand people in New Guinea
oBeginnings of observational differences of the groups
No formalized options, this began the polar expeditions where they
became part of the texts of the explorers and their documents to find the
NorthWest passage
oProbably the most famous texts were written by Malinoski, the first of a trilogy on
the small set of islands off the coast of New Guinea
In Communication
Began in the late 70's and early 80's
Used to specifically study the nature of communicating behaviours
Analysis of speech behaviours in different settings
oLook at an observation of human observations in the act of communicating
Researchers look at how to communicate
Analyze all forms of speech
Interested in intercommunications of specific groups, breaking down
society into different social and cultural groups
Look at communicating behaviour of the different groups in society
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