Class Notes (839,376)
Canada (511,314)
COMM 2002 (65)
Lecture

COMM2001 January 27, 2014.docx

2 Pages
46 Views

Department
Communication Studies
Course Code
COMM 2002
Professor
Heather Pyman

This preview shows 80% of the first page. Sign up to view the full 2 pages of the document.
Description
Coding •Goal is to reduce the material o Define the material (Unit of Analysis, Sample) o Determine the context o Techniques to define the direction of the material • Summary • Explicative • Structuring Beginning the coding process •Ask the data a specific and consistent set of questions •Analyse the date in great detail • Stop frequently to assess progress •Never assume the relevance or irrelevance of a textual element The qualitative coding process •Coding and interpretation one process •Move deeper into the text to achieve grounded theory •Allow concepts/codes to start close to the text and them become more abstract •Add coding notes to your manual, impressions, associations, questions and ideas Interpretation •Analytic induction and grounded theory o Key to developing theory o Determines what else to collect o Achieve analytical goals •When to stop collecting o Theoretical saturation is achieved • Get to a point where every time you analyse a text in content analysis, no new information comes out of the text • Do not feel that you need to analyse more or add any codes • Point where all that we can get out of the coding schedule and text that we are coding has been achieved and this is the point where we will stop o Size is determined first •Latent content o Semiotics, linguistics and disclosure o Analysis, frame analysis • Signifier and signified o Influences • Saucerre, Roland Barthes, Umberto Eco, Chicago School (Mead, Blumer)
More Less
Unlock Document

Only 80% of the first page are available for preview. Some parts have been intentionally blurred.

Unlock Document
You're Reading a Preview

Unlock to view full version

Unlock Document

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit