COMM 2002 Lecture Notes - Lecture 3: Bernard Berelson, Mass Communication, Grounded Theory

• School: Carleton University
• Department: Communication Studies
• Course: COMM 2002
• Professor: Heather Pyman

Document Summary

Semiotics and ethnographic content analysis of images, conversations and texts. Approach to analysis of documents and texts. Quantifies content in terms of predetermined categories. George gerbner book about content analysis, he wanted to know. About the effects of watching media 1968. Mass communication: uses of ca in communications. Examining media content as a starting point for examining media effects: research questions. Omissions: what is not reported: selecting texts. Define the total range of content the universe. Constructed week: when you have an issue or looking back at an issue long time ago you cant look at every single day so you find a way that could generalize and summarize the whole issue. Purposive: a story that doesn"t have much information about it. Values, bias and ideology: how to develop codes. Form onto which coded data will be entered: tabular form. Each column represents a dimension to be analysed. Each row represents a unit of analysis (item of text)