COMM 2002 Lecture Notes - Lecture 2: Quantitative Research, Internal Consistency, Face Validity
2 Nov 2015
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Document Summary
A structure or framework to guide data collection and analysis. Are you searching for causality, understanding or generalization to a population. Theory -> literature review -> rq -> research design -> cross-sectional -> survey -> state hypothesis (devise measures of concepts) Purpose: discovering scholarly positions on topic, source of rq. Errors in causal reasoning (spurious, intervening relationships, temporal. Concepts categories for the organization of ideas and observations . Represent social phenomena we want to explain or be explained. Produced by the operational definition of a concept. Common sense understandings of the form a concept might take. Concept may have different dimensions (single indicator measures, multiple-indicator measures) Variable an indicator or measure that has more than one value (behavioural, attitudinal, characteristics/basic features) Hypothesis conjectural statement of a relationship between 2 or more variables. Will it measure a concept repeatedly (external) Is the measure actually a measure of the concept.
