COMM 2100 Lecture Notes - Lecture 10: Roland Barthes, Tristes Tropiques, Ibm 7040
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The culture of the 1950s: enthusiastic for systems/hopeful that systems will create opportunities for individuals/nervous about systems. Semiology would show what constitutes signs, what laws govern them. We learn about the word of language to get it in deep structure. Ex/computer(ibm 7040, a small computer c. 1965): compute language is one and zero. No cultural aspect is unique insofar as it is a particular instance which reveals a deep structural component that is part of the wider human culture. He could do what he liked, no one had the right to advise him, there (cid:272)ould (cid:271)e for hi(cid:373) (cid:374)o good or evil u(cid:374)less he (cid:271)rought the(cid:373) i(cid:374)to (cid:271)ei(cid:374)g(cid:863) Excerpt from jean-paul sartre, the age of reason (1945). Who is in charge of the shift you use, it"s your--angst. Claude levi-strauss, structural anthropology london: allen lane, 1968, p. 34. We can take culture and analyze them as we analyze systems.