COMM 3001 Lecture Notes - Lecture 2: Level Of Measurement, Univariate, Achtung Baby

• School: Carleton University
• Department: Communication Studies
• Course: COMM 3001
• Professor: Simon Vodrey

Document Summary

Refers to the examination of one variable at a time. First step: identifying variables and generating frequency tables. Make sure it actually is a research question. Make sure the method you choose is appropriate for the research question you"re aiming to answer. Try to avoid research questions that lend themselves to one syllable answers. Any measurable entity that can take on a variety of different values. Inflexible o: they are stable/consistent, think of your date of your birth. Abstract: flexible, they can vary, evolve, change over time or across situations and contexts, think of your political affiliation, views towards recycling, etc. Directional: the higher (concept a)the lower (concept b) Non-directional: change in (concept a) leads to change in (concept b) They"re what we are studying with result to how it impacts a dependent variable. You can and will have more than one iv.