What is Propaganda?
Deliberate attempt to persuade people to think and behave in a desired way consistent
with benefiting those persuading you through advertising, public relations, censorship.
Organized program of publicity to propaganda.
Education vs. Propaganda
Education tells people HOW to think, propaganda tells them WHAT to think
Propaganda is designed to serve the selfinterests of the communicator
Key Purposes we can Identify:
Intent: Designed to serve the self interest of the communicator
Suggestion of negativity or dishonesty
Most often if a message is label as a pop, there is a suggestion and
understanding that the message is somehow negative
Propaganda is organized mass persuasion
a way of referring to it by Sproul he says that propaganda represents the work of
large organizations through a mass orchestration of attractive conclusions packaged to
conceal their persuasive purpose. Prop is rally just organized mass persuasion.
Purpose of propaganda is to communicate an ideology with a related objective.
Propaganda uses persuasive strategies but differs from persuasion.
Garth Jowett and Victoria O’Donnell:
“The deliberate, systematic attempt to shape perceptions, manipulate cognitions,
and direct behavior to achieve a response that furthers the desired intent of the
Adds strength to the fact that propaganda is something that’s thought out ahead
Some sort of selection/decision process where someone has to decide what they
feel is the most effective strategy for promoting their ideology.
Shaping perceptions done through the use of language and images and symbols.
Technology helps obscure reality.
Our perceptions can be seen to be shaped by visuals as well.
See imagery as being very important to our perception