What is Image?
Boorstin & Keys wrote about how people conform to an expected image, passive
towards creating their own experiences.
Guide to pseudo America
Boorstin write that an image is:
serves no purpose if people don’t actually believe it
has to mean something to us as people
has to be something within the realm of common sense
produce is supposed ot fit in image somehow
understand how it works, who is fitting into this
Vivid and Concrete:
stand for other things in our minds
easier to understand idea/person
serves best by appealing to our senses
in order to exclude things that are indescribable, we need the image to be
something that Boorstin says floats between imagination and sense
our expectations and the reality
it can’t offend people/has to suit future purposes which might not be
predictable and has to change over time
Has to be some flexibility included in understanding image.
Why do many people like images? What purpose do they serve?
Imitation is quicker and easier
Easier to change: a lot more flexible than reality.
An image is not a lie – it has an “ambiguous relationship with reality” – Boorstin.
Need to be careful when talking about image
differentiate between images and lies
relationship between image and reality but sometimes it’s difficult to understand that.
We can easily prefer image to reality.
Expectations are now too high and are often contradictory.
Reality cannot measure up to our expectations at many levels, but images can.
Graphics revolution changes public communication.
Two forms of selfimage discussed by Keyes and Boorstin. Our own understanding/idea of ourselves
Self image that we try to project to others: The way that we ant others to see us.
Try to create a certain impression in their minds.
Boorstin argues our measure of being informed refers to our knowledge of presudo
in evaluating function of images in society
look at field of journalism
Journalism is a great place for studying the function of images.
industry has grown into one with recognizable players
find things on a regular basis and finding new worthy items
‘pseudoevents’ coming into play
event that gets media attention
not always realistic