COMM 3301 Lecture Notes - Lecture 2: Wicked Problem, Social Issue

• School: Carleton University
• Department: Communication Studies
• Course: COMM 3301
• Professor: Joe Boughner

Document Summary

Who you are trying to market to. Production focus (make products faster and cheaper for lower. Product focus (customers want the best and most innovated prices) product) Marketing focused (anticipate needs of the market and fill them) Customer-focused/ audience focused (the people whose behaviors you are trying to change. Customer focused: goal is to understand things from the perspective of the people you are trying to influence and to identify all touch points and potential touch points for the purpose of marketing. Think of the highest possible level the wicked problem . What are the implications of not taking that action? (danger, long term, short term?) Stakeholders: anybody who is involved one way or another. Ask these questions: what are the positions of each stakeholder, draw on previous experience or experience of others when possible. Specific, measurable, achievable, realistic and time focused. Choose a social issue that requires a behavior change.