COMM 3308 Lecture Notes - Lecture 4: Skyy Vodka, Betty Crocker, Trade Card

• School: Carleton University
• Department: Communication Studies
• Course: COMM 3308
• Professor: Irena Knezevic

Document Summary

Katy perry pop chip ad: placement of the chips on her breasts, slogan nothing fake about them, celebrity status lifestyle. Same font on the chip bag, and it"s not capitalized. Very informal personal message from katy perry: quote by katy perry. They only taste like they"re bad for you. E-cigarette ad: slogan no tobacco, no taboo. Taboo older woman with a younger man, and inter racial couple. Combining the two draws attention: background very bland. Well dressed, fancy jewellery, obviously has a lot of money: man is dominating the women. He is fully clothed, standing over her, she"s very vulnerable (naked) else. Skyy vodka can possibly get you sex and power over somebody. Using a hue that is close in colour to the hulk, makes the band: the people in the ad aren"t panicking because they are wearing diesel, gender. Woman is taking care of the man.