COMS 2003 Lecture Notes - Lecture 6: Hypodermic Needle, Franklin D. Roosevelt, Media Consumption

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After world war ii: questions of influence and effects. Lots of thinking about how to put the world back together: think of the united nations as an attempt to try and do this. Emergence of new nations (ex: india, israel, various african countries, etc. ) In north america, there is a huge economic shift because the one built for war is put instead towards consumer products, their improvements, and the like. Major developments in media and communications: increases in the number of newspapers, slow emergence of television, popularization of telephones, greater and more elaborate practices of advertising, emerging practice of public relations via propaganda. Politicians come to realize that media can be a very powerful tool. In the 30s (depression), franklin roosevelt gave a speech on radio to talk about the war happening. Other politicians started using the radio to talk to the people.

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