COMS 2003 Lecture Notes - Lecture 10: Logocentrism, Jacques Derrida
17 Nov 2017
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Comedy: cultures have deep traditions built within them that determine judgement/effects of what parts in a show are funny or not. Ads: each ad is like a new ad. the ad makes sense through the arrangement of different words and components to create meaning and value. The fact that we see ads as an ad is the same reason why we understand sentences for what they really are; we have internalized the rules and components of structure. Something that has happened after something else (post-war period) Theoretically, it means something advances a position that it was once at originally. Systems are arbitrary; you cannot be outside of language. The relationship between science and truth is also arbitrary. Jacques derrida: nostalgia for order is an attempt to make the world make sense again. There is no relationship between signifier and the signified. They don"t refer to anything but the words themselves.
