COMS 2003 Lecture Notes - Lecture 11: F. R. Leavis, Ibm Officevision, Post-Structuralism
15 Dec 2017
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Department
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Professor
Tuesday, November 28, 2017
COMS 2003
Lecture 10 continued
-Political economy:
•Top-down approach, thinks about the structure of media systems and the way
media resources are distributed.
•Internet is a resource, a public utility, necessary to live, work, communicate.
•Example: Drop net neutrality rules, our ability to access the resource will be
hindered.
•Top-down approach, sees media as structural regulatory terms, interested in
structures that make media companies operate, the owners, the regulators (access
and content),..
Cultural Approach
-Up until 1960’s, culture we used to study. high culture, like literature and high arts
(operas, ballets, theaters). Visual arts that appears in art galleries.
-Study that becomes of strong belief expressed by Leavis, what distinguished serious
culture from popular culture is that it is is edifying, builds you up and is good for you,
challenges you, through exposure you will get a better sense of truth. Learn things
that are different from what you knew before.
-“Supreme” by Leavis. Popular culture is not held at the same regard. Fine arts
exposes us to truth, pop culture is a distraction, madd produced, not produced to
build you up, talks to you like an idiot.
-In UK, universities task to reeducate adults for a postwar peaceful environment
-Hogart in Birmingham spending time with adults, realize that those adults are talking
about the poplar arts (television, radio, popular magazines, comic books) with the
same kind of seriousness that literature profs are talking about the great words of
literature. Different terms but rather engagingly about what they are seeing and
hearing.
!1
find more resources at oneclass.com
find more resources at oneclass.com
Tuesday, November 28, 2017
-Hogart and others says need to pay attention to the ways in which ppl make use of
the media they use.
-Instead of thinking of production of resources, we should pay attention to the way
those resources are used, the way ppl make use of media and literature in everyday
life.
-Not thinking of audiences as commodities but how it works on the ground.
-Hogart sets up centre for contemporary cultural studies. In doing so, he sees that
what we need it a more robust understanding about the ways in which culture
becomes used. The ways ppl talk about their consumption, make use of books they
read, talk about the radio, and so on.
-Hogart and others, almost foreshadows the “stick it to the man” spirit, saying that ppl
who see lit in elite terms are maybe missing the term.
-Out of this spirit, coming out of Birmingham you get these presets (Slide 15)
-Something is deemed to be cultural by a group of ppl
-Given a certain kind of meaning bec of people
-Help to make something cultural, painting tied to gallery and museum going
practice (Practices associated with going to a gallery)
- Two things being artc=iculated are a certain work of culture (comic book or
painting) and things connected to it (how you see it, where, and how its connected
to you)
-Symbol of identity
-How we will come to talk about something is then circulated through media
-The only reason literature has those qualities is because you have decided that
literature has those qualities, created a rank order which literature stands on
something else, determined what is a sensual and emotional life
-Two things trying to emerge:
-Skepticism about the value given to certain forms of cultural products or texts. (Ex.
Opera and Ballet high, Ultimate Fighting is low). Skepticism is who made that list
and came up with those rankings
!2
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Up until 1960"s, culture we used to study. high culture, like literature and high arts (operas, ballets, theaters). Learn things that are different from what you knew before. Popular culture is not held at the same regard. Fine arts exposes us to truth, pop culture is a distraction, madd produced, not produced to build you up, talks to you like an idiot. In uk, universities task to reeducate adults for a postwar peaceful environment. Different terms but rather engagingly about what they are seeing and hearing. Hogart and others says need to pay attention to the ways in which ppl make use of. Tuesday, november 28, 2017 the media they use. Instead of thinking of production of resources, we should pay attention to the way those resources are used, the way ppl make use of media and literature in everyday life. Not thinking of audiences as commodities but how it works on the ground.
