COMS 2003 Lecture Notes - Lecture 6: Mass Media, Hypodermic Needle, Franklin D. Roosevelt

• School: Carleton University
• Department: Communication and Media Studies
• Course: COMS 2003
• Professor: Dr. Ira Wagman

Document Summary

Coms2003 week 6: mass communication after world war ii. There was greater focus on mass communications after the second world war, it became a topic of study in universities as well. (cid:1005)9(cid:1007)(cid:1004)(cid:859)s- 1940 developments in mass communications began with the developments of: propaganda. This idea was demonstrated when franklin roosevelt got on the radio duri(cid:374)g the great depressio(cid:374) i(cid:374) the (cid:1005)9(cid:1007)(cid:1004)(cid:859)s a(cid:374)d spoke a(cid:271)out (cid:271)a(cid:374)ki(cid:374)g: studies of communication and behavioural implications. Began to look at the effects of media a(cid:374)d the (cid:271)eha(cid:448)iour of (cid:272)hildre(cid:374). Looks at theories of behaviour (think of pavlov): radio. In 1938, there was a war scare due to a radio show. Later in 1943, kate smith went o the radio to sell war bonds (asked people to donate to war) and raised close to million. A similar event happened recently with taylor swift in which thousands of people became interested in a topic because of a famous person.