COMS 2200 Lecture Notes - Lecture 11: Big Data, Lead Generation, Predictive Policing

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Predicting pregnancy and which female customers will have a baby soon: market relevant offers for the parents of newborns, trained their analysis with data from the registry, discovered other shopping characteristics, developed a predictive model. Who wants your data: data want more data, more data equals better predictions, machine learning. Predictive model example 2 managers: hewlett-packard: flight risk model which employee will quit. These predictions are related to trends within a group, not always to identify individuals. Predictive model example 3: location of future crime: deploy more officers, recidivism: whether a prosecuted criminal will re-offend. The small social networks at the heart of chicago violence: andrew papachristos, sociologist. Hockey analytics is more prevalent in the sport. It uses a predictive model to analysis stats and predict outcomes for the game. It can be seen in: hockey analysis conference. Sportlogiq, sportvision, powerscout hockey: statistical sports consulting associations, publications, meetups, media sports analytics, fan boards, gambling, team based analytics.

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