-an under-appreciated artist’s perspective on what it is and why it’s not just rubbish
David Riesman, Excerpts from “The Lonely Crowd” 1961
-what is there to take away from this document
-Riesman has a historical understanding of human sociology, based on the progression of
different stages of personality throughout history:
-symptom of modern era (20 cent)
-emerges from change between production economy to consumption economy
-how this changes way people derive identity
-there’s something about US middle class, psychologically, moved
towards new mindset. Mass media and cultural consumption
-what does this mean for the US in the Early Cold War era?
-the middle class, in the emerging consumer culture, is rep of a new “outer-directed” personality.
A person’s identity is now largely dependent on the perception of others—what goods they are
consuming for ex.
Betty Friedan, “The Problem That Has No Name”