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Lecture

Relations Between Texts and Audiences
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Department
Music
Course
MUSI 1002
Professor
Alyssa Woods
Semester
Fall

Description
MUSI 1002 A Nov 20 2013 Relations Between Texts and Audiences ­The Hypodermic Syringe model ­Early model ­The idea that the audience would accept the messages they received because they  had no alternative sources of opinion ­Essentially brainwashing ­Media acted as the “syringe” ­The Two­way Audience model Cultivation Analysis ­Studies long­term effects of the media on behavior and attributes ­Images we see in media can have real­world consequences ­Involves groups of people who relate their personal image to the culture and  media they are exposed to Culture ­Two meanings ­Works and practices of artistic and intellectual activity ­A way of life Subcultures ­Can be broadly understood as social groups organized around shared interests  and practices ­Two components ­Plastic (dress and music) ­Infrastructural (ritual) ­Dick Hebdige ­“There is a symbolic fit between the values and lifestyle of a group, its  subjective experience, and the musical forms it uses to express or reinforce  its focal concerns” ­Youth subcultures boomed in 70s and 80s, and are what a lot of British pop  culture revolved around Disco ­Musical style ­Performance site ­Mode of participation and fandom ­Emphasis on DJ and audience ­Stressed social interaction ­3 main kinds of disco in the 70s ­R&B disco ­Eurodisco – Love to Love You Baby
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