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MUSI 1002 (43)
Lecture

Commodification and Standardization

2 Pages
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Department
Music
Course Code
MUSI 1002
Professor
Alyssa Woods

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MUSI 1002 Sept 11 2013 Texts: th Understanding Pop Music Culture 4  rdition­ Shuker The Pop, Rock, and Soul Reader 3  Edition­ Brackett Final Paper 30% Nov 20 Commodification and Standardization: ­Pop music, as a commodity is something we must think about ­Advertising through lyrics/styles/music video Theodor Adorno (1903­1969) ­Member of Frankfurt school ­Collegues include Horkheimer, Marcus, Habermas ­Argued that capitalism fed people with the products of a “culture industry” ­Opposite of “true art”, to keep people passively buying ­Unfulfilled ­Critical theory was developed as an attempt to further social change ­Marxist understanding of society (economic/socially bad system. Class struggle is  relevant. Opposite of capitalism) ­Criticized capitalism Cultural Industry ­Made up of economic institutions ­Produce forms of culture that are commodities (entertainment: film, TV, pop  music) ­ According to Adorno, commodification of cultural products leads to  standardization of such products ­Standardization leads to passivity and lack of critical thought ­Companies that produce ‘culture’ do so to make a profit ­Adorno/friends thought commodification had penetrated all aspects of life Standardization ­Pop music is standardized in several ways ­Certain types that are immediately recognizable ­Small n
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