Chapter 7 – Memory
Memory not just stored in your mind, it is you.
How does information get into memory?
Encode information, store information, retrieve information
Encoding: Attention, elaboration…
Storing: Sensory, short-term, long-term memory…
Attention determines what gets into memory. (involuntary)
o Example: Black Green Orange
o Reason we mix up – because we are expert readers.
Change blindness: fail to recognize big changes in a stimulus we noticed before.
o Example: sign consent form, researcher bens down, another researcher pops out.
Attention is limited. Must pay full attention. Avoid distractions. Use visual cues.
How you attend also matters in creating lasting memory codes.
Thinking of an example.
Semantic encoding … read more on slides
Store sensory information briefly. (remainder in your senses)
Organization is key thing in memory. (chunking)
o Example: B-A-S-F-U-M-A-C-U-P-H-D
o Organize to chunks – BA-SFU-MA-CU-PHD
Should have meaningful chunks.
Rehearsing is helpful to remember as well.