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PSYC 1001 (310)
Lecture

MAR 9 - Chapter 7.docx

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Department
Psychology
Course
PSYC 1001
Professor
Ayca Guler- Edwards
Semester
Winter

Description
Chapter 7 – Memory General  Memory not just stored in your mind, it is you.  How does information get into memory?  Encode information, store information, retrieve information  Encoding: Attention, elaboration…  Storing: Sensory, short-term, long-term memory… Attention  Attention determines what gets into memory. (involuntary) o Example: Black Green Orange o Reason we mix up – because we are expert readers.  Change blindness: fail to recognize big changes in a stimulus we noticed before. o Example: sign consent form, researcher bens down, another researcher pops out.  Attention is limited. Must pay full attention. Avoid distractions. Use visual cues. Elaboration  How you attend also matters in creating lasting memory codes.  Thinking of an example.  Semantic encoding … read more on slides Sensory Memory  Store sensory information briefly. (remainder in your senses) Short-Term Memory  Organization is key thing in memory. (chunking) o Example: B-A-S-F-U-M-A-C-U-P-H-D o Organize to chunks – BA-SFU-MA-CU-PHD  Should have meaningful chunks.  Rehearsing is helpful to remember as well. Long-Term Memory 
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