PSYC 2100 Lecture Notes - Lecture 8: Elaboration Likelihood Model, Attitude Change, Red Meat
17 Jan 2018
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Document Summary
In low elaboration conditions (little central route), information provided by experts is deemed as correct. In high elaboration conditions (more central route), we attempt to integrate information about source with other information. Top-down" in the sense that prior knowledge and theories are driving information processing: systematic processing, effortful, uses data from the environment, Impression satisfying immediate social goals: subjective confidence, categorized by uncertain (low) and certain (high, our current level of confidence can be at one position while our desired level of confidence would be assumed to a higher level. 3: also if the current confidence is low and the desired goal is high, then it results in high effort. Credibility: expertise and trustworthiness are the sources that get abused, doctors endorsing toothpastes, aspirins etc, sleeper effect: message from unreliable sources can require less effort to change it"s targeted audience over time (submarines, credible author vs.
