PSYC 2700 Lecture Notes - Lecture 21: Creativity, Ethology, Publication Bias

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Psyc 2700 creativity: random & directed processes. *all content belongs to jordan richard schoenherr & where cited in lecture slides* Spontaneous or evoked increase in intensity of cognitive processing facilitating association & integration of concepts, entities, or variables that aren"t usually associates w/ 1 another. Involves expression of novel perceptions, thoughts, or actions. On extreme end of spectrum of associative learning. Creativity can be likened to experience of insight", but can by systematic. Creativity & problem-finding (runco, 2004): quality of solution often depends on way problem"s formulated, more the person actively explores problem space prior to attempting to produce solution, the more creative result will be. Assess total output of individual, given problem or situation, or kinds of output produced when given task: related to convergent-divergent thinking, recall rosch"s feature-listing task to assess category levels. Idea generation: (e. g. , barslou, 1985: gift generation task wherein responses compared among participants, exemplar generation task wherein nonprototypical exemplars assessed.

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