PSYC 2700 Lecture Notes - Lecture 9: Cognitive Load, Electrodermal Activity
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When observers are focused on some other object or event, they often fail to notice salient and distinctive objects. Hard cognitive load, lower the probability that you will catch the salient object: % of subjects notice the unexpected event in each condition. Ask a parti(cid:272)ipa(cid:374)t to look for a (cid:272)ha(cid:374)ge i(cid:374) a photo (cid:862)fi(cid:374)d the differe(cid:374)(cid:272)e(cid:863: a phenomenon where a person viewing a visual scene apparently fails to detect large changes in scenes, 35. 7% failed to detect change. People are able to caputure more or less without attention, major changes (physical property) in the signal. Information is selected on the basis of physical characteristics. You (cid:449)ill (cid:374)e(cid:448)er pro(cid:272)ess a(cid:374)ythi(cid:374)g a(cid:271)out the sti(cid:373)uli"s (cid:373)ea(cid:374)i(cid:374)g (cid:271)e(cid:272)ause it does(cid:374)"t pass the filter, therefore does not get to working memory, and cannot reach the place where memories are stored i l u m i t. Approximately 33% of participants hear their names in the unattended message.