SOCI 1005 Lecture Notes - Lecture 2: Hawthorne Effect, Participant Observation, Content Analysis

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Investigate previous research regarding concepts wish 2 study: formulating the hypothesis, hypothesis: testable statement about relationship b/w 2+ variables, variable: measurable, subject 2 change. Large-scale study choose a sample: selection from larger population, statistically representative of population: most frequent sample random sample, random sample: every member of entire population has same chance being selected. Ensuring validity and reliability: research results valid & reliable, validity: degree measure/scale reflects phenomenon under study, reliability: extent a measure produces consistent results, developing the conclusion. Controlling for other factors: not efficient 2 study only independent & dependent variables. Introduce a control variable: factor held constant 2 test relative impact of independent variable. In summary: the research process: check finding validity share, research is recurrent. Quantitative and qualitative research: quantitative research: collects & reports data primarily in numerical form, analysis depends on statistics, cant offer great depth & detail on a topic.

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