WGST 2812 Lecture Notes - Lecture 6: Sexting, Frankfurt School, Sociality
Document Summary
In economic terms, young people influential consumer group. Children and youth surrounded by commercial products made and marketed. Notion of the teenager" as distinct phase in life-cycle coupled with emergence of. With rise in manufacturing industries and mass production of goods in post wwii. Youth market" period, youth have been looked upon in marketing as specific group with disposable income. Consumption, implies the using up of a finished product by individual. Means and communication, not consumed as finished products. Consumption of messages, simultaneously an act of production of meanings. Consumers of messages create and produce meanings by interpreting them in ways. Consumption social activity, providing a site for developing social relations that make sense to us as individuals. This lecture works with this contemporary understanding of consumption as part of a. Studies from 1950s and early 1960s points to many ways in which consumption serves interests of manufacturers through processes whereby individuals become passive victims of consumer capital.