WGST 1808 Lecture Notes - Lecture 9: Sut Jhally, Miss Representation, World War Ii

• School: Carleton University
• Department: Women's and Gender Studies
• Course: WGST 1808
• Professor: Katherine Bausch

Document Summary

Hucksters (goes town to town selling products) versus professionals. World war ii and the rise of consumerism. Domestic engineers and bread winners - focus on women because they would spend the mans money. Promoted if you buy our product you will be the perfect person . Indigenous people are stereotype with their culture. The outsider characters preform the opposite sex behaviour. The way each sex is portrayed - male masculine - female sexual. Allows for a more access to a movement. Sexualized - all about body and not about the brain. Women who objectify themselves do not believe they have a powerful voice in society and cant create change (lower political ef ciency) - less likely to run or vote. Companies are showing ideals bodies because consumers purchase items that are associated with the ideals. Fast facts about sexualization and marketing to girls (text pp. Sut jhally, image-based culture: advertising and popular culture (text pp.