ANTH 202 Lecture Notes - Lecture 5: Opiate, Intensify, Social Control

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Anth 202 lesson 5 relgion: ritual, myth and the cosmos. Gone are the dress code, as well as practices of some of the nuns & priests. Religions are not only shaping social forces but they are also responsive to them. What gi(cid:448)es (cid:396)eligio(cid:374) it(cid:859)s power, is its central place in human experience. Religion serves the adaptation and earthly politics also meet the deep needs that humans have of understanding the world of that beyond immediate experience, to seek comfort, and to be part of a community. Uses ethnographic methods to help his clients identify consumer preferences, predict cultural trends and analyze changing tastes. According to mccracken, this creative media [blogging] tests the blogger to sustain a discourse that is recognizable but that cannot be anticipated a way of thinking that draws from but does not duplicate other players in the idea space. What we buy is less a matter of rational choice than cultural meaning.

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