BSTA 490 Lecture : COMM2999M MODULES 1-12 FULL NOTES
13 Dec 2013
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* think of yourself as a needs-satisfying product. Module 1 (definitions, key factors, key challenges applying to you and your career) Specializing in a smaller market will lead to more opportunities. Ex: sachin bhola, passion for fashion, journalism job, started fashion column. Get ready, meet new people, take opportunities. Advertising is everywhere, all the time, unavoidable. When there is no surpluses, there is no need for marketing. Marketing: product, price, place, promotion (writing rooms, focus groups, ad agencies) > concerned with all steps for the process (successful exchanges and communication) > understand where value comes from in terms of the customer (both must be satisfied) > meet needs of not only clients but all other steak holders (other people involved) > a field that like to borrow from other disciplines and domains for inspiration. Always trying to make the product better. How to beat the competition (advertising, sales, promotion) Sell the emotional values of the product.
