MARK 201 Lecture Notes - Lecture 1: Customer Relationship Management, Green Marketing, Southwest Airlines

100 views28 pages

Document Summary

3: make selling unnecessary, create customer value, sell products, identify customer demands, set realistic customer expectations, ________ is defined as a social and managerial process by which individuals and organizations. 4) obtain what they need and want through value creation and exchange: selling, negotiating, bartering, advertising, marketing, which steps of the five- step marketing process are about understanding customers, creating. 1: ________ are human needs as shaped by individual personality and culture, values, needs, demands, wants, exchanges, when backed by buying power, wants become ________. 9: value proposition, demand satisfaction, need proposition, evoked set, market offering, which of the following refers to sellers being preoccupied with their own products and losing sight. 10) of underlying consumer needs: selling myopia, the product concept, marketing management, marketing myopia, value proposition, when marketers set low expectations for a market offering, the biggest risk they run is ________.

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers

Related Documents