MARK 201 Lecture Notes - Lecture 5: Behavioral Targeting, I Love My Dog, Objective-C

• School: Concordia University
• Department: Marketing
• Course: MARK 201
• Professor: m. errunzia

Document Summary

Choose the one alternative that best completes the statement or answers the question: despite the data glut that marketing managers receive, they frequently complain that they lack. 5) from it: organization, benefits, creativity, cost, ethical issues. 1: four common sources of internal data include the accounting department, operations, the sales. 6) force, and the ________: competition, web, stockholders, marketing department, owners, marketing information from which type of database usually can be accessed more quickly and. 7) cheaply than other information sources: dun & bradstreet"s, internal, hoover"s, lexisnexis, external, ________ is the systematic collection and analysis of publicly available information about. 2: through which of these sources of information is a competitor least likely to reveal intelligence. 12) information: press releases, annual reports, internal marketing conferences, trade show exhibits, web pages, to combat marketing intelligence efforts by competitors, unilever corporation is now providing.