MARK 201 Lecture Notes - Lecture 10: British Rail Class 58, Liability Insurance, European Route E39
15 Oct 2018
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6: idea screening, concept testing, concept development, idea generation, test marketing. 1: executives, manufacturing employees, and salespeople are all examples of ________. 9: distributors and suppliers, engineers, competitors, customers, trade magazines, shows, and seminars, which of the following is not a recommended method for companies to tap into their customers. 11) common external sources except ________: the firm"s executives, trade shows and magazines, competitors, suppliers, customers, the purpose of idea generation is to create a ________ number of ideas. 12) stages is to ________ that number: large number; increase, limited number; sustain, small number; reduce, large number; reduce, small number; increase. 2: grayberry gifts has just brainstormed a large number of ideas for adding new products and. 17: ________ calls for testing new- product concepts with groups of target consumers. 18: idea generation, test marketing, concept testing, idea screening, concept development. 3: in the concept testing stage of new- product development, a product concept in ________ form is.
