MARK 201 Lecture Notes - Lecture 6: Marketing Buzz, Selective Exposure Theory, Reinforcement

• School: Concordia University
• Department: Marketing
• Course: MARK 201
• Professor: m. errunzia

Document Summary

Choose the one alternative that best completes the statement or answers the question: ________ is never simple, yet understanding it is the essential task of marketing management. 1: consumption pioneering, understanding the difference between primary and secondary data, early adoption, brand personality, consumer buying behaviour, the north american consumer market consists of more than 333 million people. 3) for money: exchange theory, buyer behaviour, consumer psychology, shopping practices, purchase behaviour, most large companies research ________ buying decisions to find out what they buy, where they. 4) buy, how and how much they buy, when they buy, and why they buy: market, social, group, consumer, permanent, which of the following questions represents the marketer"s perspective on the pre- purchase issues. 1: consumer purchases are influenced strongly by _______, social, personal, and psychological. 7: subculture, reference groups, social class, economic situation, lifestyle, as canadians, we see ourselves as unique and distinctly different from americans.