MARK 201 Lecture Notes - Lecture 12: Disintermediation, Toothpaste, Netflix
15 Oct 2018
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1: intermediaries, raw materials supplier, government agencies, customers, resellers, ________ the manufacturer or service provider is the set of firms that supply the raw materials, ________: supply and demand chain, physical distribution, distribution channel, channel of distribution, demand chain, when suppliers, distributors, and customers partner with each other to improve the performance of. 1: distribution channel decisions often involve ________ with other firms, particularly those that. 8: scale of operation, financial support, working relationships with foreign distributors, promotional assistance, fast service, from the economic system"s point of view, the role of marketing intermediaries is to transform the. 11: channel members add value by bridging the major gaps of ________ that separate goods and. 12) services from those who would use them: time, place, and possession, place, need, and distribution, place, possession, and form, place, time, and need, time, place, and form.
