MARK 201 Lecture Notes - Lecture 15: Marketing Buzz, Franklin & Marshall College, American Eagle Outfitters
15 Oct 2018
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Choose the one alternative that best completes the statement or answers the question: any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an. 1) identified sponsor is called ________: direct marketing, personal selling, advertising, sales promotion, public relations, all of the following are important decisions during the process of developing an advertising. 2) program except ________: developing advertising strategy, setting advertising objectives, evaluating advertising campaigns, selecting a target market, setting the advertising budget, advertising ________ define the task that advertising must accomplish with a specific target. 3) audience during a specific period of time: objectives, evaluations, strategies, campaigns, budgets, an advertising objective is classified by its primary purpose, which is to inform, persuade, or. 1: when the advertising objective is to build primary demand for a new product category, ________ 7) advertising will most likely be used: informative, patronage, comparative, persuasive, institutional, ________ advertising becomes more important as competition increases.
