MARK 201 Lecture Notes - Lecture 18: Customer Relationship Management, Virgin Atlantic, Blue Ocean Strategy

• School: Concordia University
• Department: Marketing
• Course: MARK 201
• Professor: m. errunzia

Document Summary

Choose the one alternative that best completes the statement or answers the question: nike has employed successful marketing strategies in the past. 2) competitors do: benchmarking, competitive advantage, competitor analysis, a market- centre, a target advantage, the first step in initiating competitive marketing strategies is to conduct ________. 3: a private screening, a competitive advantage analysis, management modifications, absolute advantage processing, competitor analysis, part two of a competitor analysis is assessing all of the following except a company"s ________. 4: strengths and weaknesses, strategies, employees, reaction patterns, objectives, strategies that strongly position the company against competitors and that give the company the. 5) strongest possible strategic advantage are ________: competitor analyses, competitive relationship strategies, universal strategy analyses, competitive marketing strategies, customer relationship strategies, ________ involves first identifying and assessing competitors and then selecting which competitors. 6) to attack or avoid: competitor analysis, market leading, benchmarking, customer- centred analysis, the marketing management process.