MARK 201 Lecture 7: MARK 201 MIDTERM QUESTIONS.docx
27 Apr 2015
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Describe the various types of selected market targeting strategy and use example in your answer: 257-262 figure 8. 2, please describe the buying decision process that consumers go through when considering a product purchase. Example p. 203-207 figure 6. 5: please describe in detail the four service characteristics. Example p. 293-295 figure 9. 3: please describe the four types of consumer products and marketing consideration with the products. Example p. 281-283 table 9. 1: please describe the four brand development strategy presented in the text. Example p. 303-308 figure 9. 5: please describe the 5 stages in the process of buying new products. Example p. 207-209: please explain in detail the major segmentation variable in consumer market. Example p. 245-253 table 8. 1: describe in detail the factor influence consumers behavior. Example: 185-201 figure 6. 2, describe in detail the three levels of products and give example p. 281 figure. 9. 1: there are four parts can make your brand strategy. Example p. 305-309: please describe in detail the four types of buying behavior.
