COMS 210 Lecture Notes - Lecture 3: The Chances, Mckinsey & Company, Apple Inc.
19 Oct 2016
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Claim: in order for a company to be successful, it must have a set list of values and a vision of the future. *companies that enjoy enduring success have core values and a core purpose that remain fixed while their business strategies and practices endlessly adapt to a changing world. Vision consists of 2 main componenets : core ideology and envisioned future. Core ideology: what we stand for and why we exist (usually never changes) Envisioned future: what we aspire to become, to achieve, to create (will require constant change and improvement) The authors describe it as a way of thinking that stays the same even through different market cycles, technological breakthroughs, management fads, and individual leaders (new ceo). *it is more important to know who you are than where you are going, for where you are going will change as the world around you changes.
