Week XIII: Globalization and Network Society
Manual Castells - “Why Networks Matter”
• We live in a networked society
• Network are an old form of social organization but the development of micro-electronics
and software-based communication technologies (facebook; twitter; instagram)
• Address the problems of network management…
And these are?
• VELOCITY (speed)
• Are flexible and dynamic
• “Only under the electronics –based technological paradigm can networks reconfigure
themselves in real (me, on a global-scale, and permeate all domains of social life.” (221)
• Real time;
• global and extensive;
• and part of all aspects of life
• For these reasons, argues Castells, we live in an network society, not in an information or
a knowledge society.
Networks make OUR society distinct
• -information or knowledge is an essential source of wealth and power in all societies.
• INFORMATION SOCIETY: emphasizes technology as medium for social organization.
• Our society is “properly identified” by the power of networks, networks powered by
software-based information and communication technology (222)
1. Know no boundaries – Even if you are disconnected you are affected by its logic
2. Networked organizations will outcompete all other forms of organization
3. Political institutions network as a response to the management crisis of nation states in a
4.Civil society (the society of politics at the level everyday life) is constituted through
networks of activists. Networked societies
5. Rise of “networked individualism” as a “synthesis” between the affirmation of the
“iCulture” and the need to co-experience.
6. Media Space “the public space of our (me” is networked (223).
7. Power is a fundamental structuring force shaping the features and the direction of who
we move and who moves in networked societies. However, “power does not reside in
institutions, nor even the state or large corporations.” (224).
Power is located in the networks.
Those who are able to make the connections (the switchers) often are those with power.
There is no one power elite. Power is exercised by specific configurations of networks that
express dominant interests and values “but whose actors and forms can change.” (224)
Arjun Appadurai – “Disjuncture and Difference in the Global Cultural Economy”
We live in new “interactive” system.
These have reached a “new order” and “intensity”.
Rather than moving to the establishment of small-scale forces, we are now pulled in
another direction (outwards) (p. 28).
Ushered in “revolution” of reading.
There has been a technological explosion ion transportation and information. (29) There is a
new global cultural system. PSY - GANGNAM STYLE (강남스타일) with 1,506, 635,310 hits
“The past is now not a land to return to in a simple politics of memory. It has become a
synchronic warehouse of cultural scenarios, a kind of temporal casting, to whi