COMM 205 Lecture Notes - Lecture 3: Scandinavia, Intercultural Competence, Ethnocentrism
7 Dec 2018
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Document Summary
Favourable trade agreements and removal of trade barriers. Culture: can be de ned as the complex system of values, traits, morals, and customs shared by a society. Culture is learned: rules, values, and attitudes of a culture are learned and passed down from generation to generation. Cultures are inherently logical: the values and beliefs in any culture act as normative forces. Culture is the basis of self-identity and community: it is how to tell the world who we are and what we believe. Culture combines the visible and invisible:our body language, gestures, and the way we dress. The invisible structure of culture vastly outnumbers the visible. Culture is dynamic: culture changes over time due to advancements in technology and communication. Visible culture: dress, words, gestures, body language, outward behaviour. Invisible culture: feelings and fear, beliefs and values, attitudes and biases, upbringing. Example: swiss, german, northern european, canadian, australian, central european.
