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Lecture 6

COMM 205 Lecture Notes - Lecture 6: Plaintext, Signature Block, Glossary Of BloggingPremium

3 pages21 viewsWinter 2017

Department
Commerce
Course Code
COMM 205
Professor
Philipe Colas
Lecture
6

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Chapter 6: REVISING BUSINESS MESSAGES
Complete business messages by revising for conciseness
Phase 3 of writing process: REVISE: devote about half of the time to this phase of writing
process.
Tightening your message by revising for conciseness: (in business time is indeed money)
examine every sentence that you write. Could the thought be conveyed in fewer words?
Eliminating flabby expressions: example: this is a short note to let you know that. Or I made an
investigation.
Limiting long lead-ins:example: i am sending you this email to announce that we have hired a
new manager. Instead of saying we have hired a new manager.
Dropping unnecessary there is/are and it is/was.
Rejecting redundancies: expressions that repeat meaning or include unnecessary words are
redundant. Saying unexpected surprise is like saying surprise surprise.
Purging empty words: example: in the case of facebook, it increased users but lost share value.
Instead of saying “ facebook increased users but lost share values”
Microblogging: concise expression is important in microblogging. (used in social media, twitter
facebook tumblr)
Evaluating is the process of analyzing whether your message achieve its purpose.
Improve clarity in business messages
Making your message clear: a clear message is one that is immediately understood.
Keep it short and simple:
Dumping trite (stale expressions that others have used over the years) business phrases.
Example: as per your request instead of “as you request”.
3) dropping cliches: cliches are expressions that have become exhausted by overuse.
Example: easier said than done, last but not least, good to go, true to form
4) avoiding slang and buzzwords: slang: snarky, lousy, blowing the budget, bombed, getting
burned.
Buzzwords are technical expressions that have become fashionable and often are meant to
impress rather than express. Ex: positioned to perform, cost effective, value added.
5) rescuing buried verbs: buried verbs are those that are needlessly converted to wordy
noun expressions. This happens when verbs such as acquire, establish, and develop are made
into nouns such as acquisition, establishment, and development. (sometimes called zombie
nouns). These nouns increase sentence length.
6) controlling exuberance: ex: very, definitely, quite, completely, extremely, really. These
intensifiers can emphasize and strengthen your meaning. Overuse, However, sounds
unbusinesslike.
Enhance readability by understanding document design (p.152)
Chapter 7
Writing Better Emails
-Get Started
-Send only content you would want published
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