COMM 210 Lecture Notes - Lecture 8: Balanced Scorecard, Gross Margin, Sigmoid Function

• School: Concordia University
• Department: Commerce
• Course: COMM 210
• Professor: Karim Boulos

Document Summary

Kaplan & norton : the balanced scorecard measures that drives performances. Balanced scorecard allows the business to be looked at from 4 perspectives. Customer perspective : what matters most to customers? (how do customers see us?) Internal business perspective : how can we produce to meet customer expectations? (what must we excel at?) Financial perspective : how can we ensure profitability for shareholders? (how do we look to shareholders?) Innovation & learning perspective : how can we make continual improvements? (can we continue to improve and create value?) For every perspective you should have a goal, measure, target and due date to better each perspective. By when? want to do) should i measure) should i observe) Handy : sigmoid curve : key to effective growth. Right away, because you don"t know when it might fall. What got yo uwhere you are won"t keep you where you are.