COMM 210 Lecture 5: French and Raven Power Theory
13 Jul 2017
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Document Summary
A basis of power is the relationship between the person (p) and the other (o), where o is the source of power. 5 bases of social power: power increases as the magnitude of rewards increases, to administer positive valences and remove or reduce negative valences, the subjective probability of reward is based on the level of observability of. 1 reward power: based on p"s perception that o has the ability to mediate rewards for him. 2 coercive power: based on p"s perception that o has the ability to mediate punishments for, depends on the level of observability of p"s conformity. 3 legitimate power: based on p"s perception that o has the legitimate right to prescribe behavior, stems from internalized values which dictate that o has the legitimate right him. 4 referent power: based on p"s identification with o. Accepting a lawyer"s advice or directions from a stranger. The stronger the basis, the greater the power.
