COMM 222 Lecture Notes - Lecture 4: Baby Boomers, Emotional Contagion, Fairy
1 Feb 2017
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Values are a broad tendency to prefer certain states of affairs over others. Values have to do with what we consider good or bad. Values are motivational, they signal how we should and should not behave. Values are very general, they do not predict behavior in specific situations very well. People tend to hold values structured around such factors as achievement, power, autonomy, conformity, tradition and social welfare. There are 4 distinctive generations in the workplace today: Traditionalist (1922 1945: respectful of authority and a high work ethic. Baby boomers (1946 1964: optimistic workaholics. Generation x (1965 1980: cynical, confident and pragmatic. Gen. y (1981 2000: confident, social, demanding feedback, somewhat unfocused. These generations grew up under rather different socialization experiences, these differences have led to notable value differences between the generations. However, most research point to more similarities than differences in values across generations:
