COMM 222 Lecture Notes - Lecture 3: Subjective Constancy, Social Perception, Stereotype
3 Feb 2016
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Document Summary
Perception: it is the process of interpreting a message from our five senses to provide order and meaning to the environment. Perception is not reality but an interpretation that depends of the subject personality, past experiences, culture etc. A perceiver (influenced by past experiences, personality, emotions, needs, what he wants to perceive ) Perceptual defence: the tendency for the perceptual system to defend the perceiver against unpleasant emotions. The target is often ambiguous which makes its interpretation even more likely to be a little different depending on the perceiver. As the perceiver as a need to resolve ambiguity, he"ll try to interpret it with the maximum amount of info coming from the target. The situation affect the perception by, for examples, adding information. The perception can radically change depending on the context even if the target and the perceiver remain the same. This leads to the bruner"s model of the perceptual process.
